The main audience for the block church seem to be Christians, new believers, non-Christians, families, youth, etc. I say this because under the about section are the following categories: leadership, block kids, block youth, and block worship.
The block kids section further heightens the importance of family by including a family focus section under the block kids’ category.
This highlights the importance of youth most importantly but also that community in general is important. The categories start with “block” which communicates to anyone who comes across the site not just already Christians, families, etc. The main goal of the website based on the about section appears to be communicating who is in charge of the block church, how/what their services are, and how to join the services. It seems the website focuses mainly on experiencing aspects of church programs/life and building relationships with leaders or members while making a case for the Christian faith. I believe this because the about sections starts off with the leadership category section. That page then shows pictures and names of everyone according to their position in church (lead pastors, elders, central leadership team, etc.).
The block kids section highlights that services are age specific. The block babies (0-2 years old), block toddlers (2-4 years old), and the block kids (5-11 years old). The services are led by community volunteers who do undergo background checks. This information was all given in the following video,
This video shows the importance of the children and their dedication to effectively providing services accordingly.
The last category under the about section, block worship focuses on experiencing aspects of church programs/life by acknowledging the importance of their choir. They even include links to listen to their music through multiple platforms (amazon, Spotify, iTunes, and google play). 
The information on the website is mainly regarding Sunday services but mentions other days services are provide. For example, under the block youth category mentions every third Wednesday of the month is youth night at Richmond Hall for every age group.
The mission of the church is to plan to plant churches and locations, hope to develop leaders for the marketplace, work to bless neighborhoods, and to give and serve to help the helpless. This is communicated through the website material. When you first enter the website the six categories are home, about, experience, connect, locations, and give. Immediately I know what is important to the community based on those categories.
Good response to questions. However this week you were suppose to look more at the text and organization of the site for your evidence, so using more quotes than images would be helpful. Also your summary of how your perception of the mission compares to the church's stated mission on the website is missing.
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